Eksplorasi Peran UMKM dalam Meningkatkan Kesejahteraan Masyarakat di Era Digital
Kata Kunci:
MSMEs, community welfare, digitalization, qualitative method, digital economyAbstrak
This study aims to analyze the role of MSMEs in improving community welfare in the digital era. The main issue is how digitalization affects MSME performance and its impact on welfare. This research uses a qualitative descriptive approach. Data were collected through literature review from journals, books, and relevant reports within the last five years. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that MSMEs play an important role in improving welfare through job creation and income growth. However, challenges such as limited digital literacy and capital remain. Therefore, supportive policies are needed to develop MSMEs sustainably.
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